The travel industry often times ignores their third and most readily available client segment...THE LOCALS!
Hotels dread the off season and scramble to fill rooms. The bad economy and rising fuel prices that drive up air ticket costs all add to the nightmares of hoteliers. The out of country, and out of city travelers may very well get grounded by all kinds of factors but so what!? The locals are a third client segment that does not need to get on the plane to get to you! They may be stuck in their own cities and in dire need to feel like they're traveling. Save them!!! Give your own city dwellers an idea that they can have a mini-getaway right in town. Let them feel miles away, pampered and spoiled right in their very own city, minus the expensive air ticket to say... Bali.
For the third year, Amsterdam is hosting a Hotel Night to inspire its own residents to feel like they're traveling and see their own city with a fresh eyes as they wake up to different views of the lovely Amsterdam all around 40+ participating hotels. On Saturday, January 17th, Amsterdamers can try out these hotels with a special discounted rate and participate in various events that the hotels maybe organizing. Perhaps a spa experience? Special dinner? Or an activity aimed at rediscovering your city...
Well done Amsterdam! Live like you're traveling movement is on the rise!
Do you have a hotel night in your city? You can always sign-up for newsletters of your target hotels, or even better, follow them on Instagram, to know when deals come up.
• • • LESSONS LEARNED • • •
Sweet dreams are closer then you think!
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